Brand Facts Your Athletes Need To Know - The Brand Builders
Personal brand facts. Image of two athletes.

Brand Facts Your Athletes Need To Know

We’ve put together this list of (super simple but important) Personal Brand Facts to help athletic directors, advisors and educators support their athletes navigate their brand building journey during and beyond sport.

1. Every athlete has a brand

However, they may not be aware of it or in control of it. Their brand is quite simply made up of what they care about, what they do, their values, their goals and their beliefs. 

2. By identifying their brand athletes are able to...

Navigate their pathway in sport and in life, with clarity, confidence and purpose. They'll see themselves as more than just an athlete. This holistic approach can improve their mental and social wellbeing.

3. An athlete's brand is...

The impression they make and the impact they create! Their uniqueness is an asset, not a weakness. They don't need to copy other athletes or create a fake, 'branded' version of themselves. 

4. Athletes often don't realise their story is amazing

By sharing their brand online, in conversations, in the media and with sponsors they can inspire and motivate others. This can be as simple as sharing how they set goals or recover from losses.

5. An athlete's brand is communicate online and offline

How they behave on and off the sports field and how they make decisions in sport and in life, are part of communicating their brand. I.e. engaging sponsorship, applying for scholarships or being an entrepreneur.


Introducing The Athlete Pathway Webinar Series

Are you ready to learn more about Athlete Brand and the incredible benefits it has to offer ALL athletes? 

Join us online for our 6-part  Athlete Pathway Webinar Series created for athletic directors, educators and advisors.

Click here to learn more about the webinar series or to register to attend. We'd love to see you there!

Athlete pathway webinar

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