All posts by Vickie Saunders
One of Those Cringe Moments in My Career
In the second year of running my athlete sponsorship education business, I was at a busy Sydney café, sitting across from the organiser of a very prestigious conference that I desperately wanted to speak
Read more3 Creative Sponsorship Benefits for Sports Clubs
How Many People Consider Themselves To Be Creative?We know a lot who don’t because they associate creativity with art…..when really it’s about finding alternative solutions and looking at things
Read moreSponsorship Can Change Every Athlete’s Life
Sponsorship has the potential to change every athlete's life...beyond just relieving the financial strain of sport.Obtaining financial sponsorship is often at the very top of an athlete's priority list
Read moreAn Athlete’s Brand Is Their Greatest Asset
An athlete's brand is one of their greatest assets, especially when it comes to creating a sustainable athlete pathway — in and beyond sport. We've put together our top tips to help you nurture
Read moreSponsorship and Endorsements – A Simple Guide
We've put together a simple guide to athlete sponsorship and endorsements, so you can learn how athletes can navigate all types of opportunities guided by their brand the organisations they represent.We're
Read moreWhy Are Athletes Missing Out On Opportunities?
To be a truly successful athlete, their achievements on the field must be matched by their behaviour off the field.Too many athletes are struggling and missing out on opportunities So many athletes struggle
Read moreBrand Facts Your Athletes Need To Know
We’ve put together this list of (super simple but important) Personal Brand Facts to help athletic directors, advisors and educators support their athletes navigate their brand building journey
Read moreStrength Matters Success Story
ABOUT THIS PROJECTStrength Matters is a UK based (globally operating) Fitness Education company with an annual turnover of $1.9M (and growing by 30% annually).They have a highly engaged network of 30,000
Read moreSaucony Australia Success Story
ABOUT THIS PROJECTSaucony Australia are a global footwear brand who focus on form and function rather than fashion, which for a lot of runners is what’s important. They cater to grass roots through to
Read moreFreedom Sports Medicine Success Story
ABOUT THIS PROJECTWhen Ross Kinsella and Caleb McInnis launched their brand new business, Freedom Sports Medicine, they knew that connecting in with the local community as well as with a more extended
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