Creation of online learning modules and delivery of in person and online workshops to a range of athletes as part of the Personal Brand and Sponsorship Program.

Presenting seminars and mentoring the US Olympic and Paralympic athletes post Rio 2016, 2017 and ongoing delivery of online education program, workshops and mentoring.

6 years of ongoing education, training delivered in person and online, online courses and printed resources created in collaboration with their Athlete Pathway team, including advisor training.

Design and delivery of a national athlete education program, delivered via the APC’s sponsors Optus. Athletes who completed the program were able to communicate their brand, and many engaged sponsorship as a direct result.

Launch of a cobranded version of our book Sponsorship For Athletes across Asia with Deloitte and Sport Singapore.. Media reach in excess of 10 million people, and thousands of athletes received a copy of the book.

We presented a workshop to assist GOLDOC ambassadors to fulfil their roles, through the development of their personal brands with a focus on communicating CGF values.

1-1 mentoring program that covers the three building blocks of brand (Identify, Communicate, Leverage). Athletes work 1-1 with their mentor to explore their brand, create communications challenges and content and an activation plan. 

Post Rio in-person workshops and development of online education program including group workshops and mentoring for a range of Olympic and Paralympic athletes and advisor training.

Communications focused online program for a group of 12-16 year old athletes. Online train-the-trainer workshops delivered alongside athlete workshops for staff, allowing them to self-deliver components of the the program and future programs.

Micro credential course developed and delivered in collaboration with Elite Athlete Business School and the NRL Bulldogs. Social media, storytelling and photography workshops designed to help athletes more effectively and confidently communicate their brand online.

Athletes from the Brisbane Bandits men's team gathered for a full day workshop where they identified their personal brand and explored communications activities. Athletes had the chance to put learnings into action by filming video content during the workshop and getting live feedback from their peers.

In-person workshop delivery for the Australian men's cricket team the Redbacks. Athletes learned how to identify their unique brand and create a vision for their communications and leverage activities. 

In-person foundational brand education presented at the AFL Players Association Transition Camp. Athletes learned how to use their brand to guide their activities post-transition. 

Advisor education session and athlete workshop to deliver education on athlete sponsorship strategies for athletes in an environment unaccustomed to sponsorship of non-famous or Paralympic Athletes.

In-person and online Athlete Brand Builder program to a young (12-16 y/o) aspiring cricketers. Athletes were guided through a simplified version of the program to help them develop an individual code of conduct.