Our education

Delivered on-demand and tailor-made for athletes

Athlete Brand Education

We offer a range of customisable education modules that empower athletes to build their brand on their own terms.

Our holistic approach has helped thousands of athletes take charge of their journey and build skills and networks that benefit them now and well after sport. 

No matter where they are in their journey, we're here to help athletes kick goals and connect with opportunity. 

Ready to talk about Athlete Brand?

Meet the modules

Our education modules have been created to help athletes develop, communicate and leverage their brand.

They can be delivered as standalone sessions or multi-session programs to suit the needs of your athletes.

Athlete Brand Foundations

How to build your unique brand

Understanding athlete brand and the benefits it offers ALL athletes

How to identify your unique brand

How to communicate your brand confidently and authentically

How to leverage your brand for the right opportunities

Sponsorship ready

Everything you need to get sponsored

Understanding the opportunities that exist for athletes

Making the right offer to the right sponsors

How to assess opportunities and create a winning pitch

Managing sponsorship. The do’s and don’ts of sponsorship relationships

Social media superstar

How to bring your brand to life online

Learn how to create compelling on-brand content for social media

How to grow your athlete brand on social media

How to create a strategic vision and plan 

How to shine online and stand out from the crowd

Protect your integrity online

Keeping your brand safe on social media

What integrity really is and why it matters online

Understanding social media grey areas and what to avoid

Using your values and code of conduct to maintain integrity online

Identifying personal areas for improvement online

Major Games

Preparing to activate your brand on the world's stage

How to create content and a communications strategy for the games.

How to be a great ambassador of your sports organisation

 How to leverage the games for commercial opportunities

Ready to talk about Athlete Brand?

How we deliver

Our education delivery is customisable so we can meet the unique needs of your athletes and organisation. 

  • Programs 
  • In person workshops and seminars
  • Webinars 
  • 1-1 mentoring 
  • Online courses and content 
  • Co-branded books

The impact of athlete brand education

  • Athletes are better equipped to become financially secure and independent.    
  • Prepared for life after sport
  • Clear and authentic communications
  • Profile growth
  • Integrity protected 
  • Decision making guided by values 
  • More confident and natural ambassadors 

Case Studies

Australian Institute of Sport

Creation of online learning modules and delivery of in person and online workshops to a range of athletes as part of the Personal Brand and Sponsorship Program.

US Olympic and Paralympic Committee

Presenting seminars and mentoring the US Olympic and Paralympic athletes post Rio 2016, 2017 and ongoing delivery of online education program, workshops and mentoring.

English Institute of Sport

6 years of ongoing education, training delivered in person and online, online courses and printed resources created in collaboration with their Athlete Pathway team, including advisor training.

Paralympics Australia

Design and delivery of a national athlete education program, delivered via the APC’s sponsors Optus. Athletes who completed the program were able to communicate their brand, and many engaged sponsorship as a direct result.

Singapore Sport and Deloitte

Launch of a cobranded version of our book Sponsorship For Athletes across Asia with Deloitte and Sport Singapore.. Media reach in excess of 10 million people, and thousands of athletes received a copy of the book.

Gold Coast Comm Games

We presented a workshop to assist GOLDOC ambassadors to fulfil their roles, through the development of their personal brands with a focus on communicating CGF values.

High Performance Sport New Zealand

1-1 mentoring program that covers the three building blocks of brand (Identify, Communicate, Leverage). Athletes work 1-1 with their mentor to explore their brand, create communications challenges and content and an activation plan. 

Canadian Sports Institute

Post Rio in-person workshops and development of online education program including group workshops and mentoring for a range of Olympic and Paralympic athletes and advisor training.

Gymnastics Singapore x

Communications focused online program for a group of 12-16 year old athletes. Online train-the-trainer workshops delivered alongside athlete workshops for staff, allowing them to self-deliver components of the the program and future programs.

NRL Bulldogs

Micro credential course developed and delivered in collaboration with Elite Athlete Business School and the NRL Bulldogs. Social media, storytelling and photography workshops designed to help athletes more effectively and confidently communicate their brand online.

Brisbane Bandits

Athletes from the Brisbane Bandits men's team gathered for a full day workshop where they identified their personal brand and explored communications activities. Athletes had the chance to put learnings into action by filming video content during the workshop and getting live feedback from their peers.

Cricket South Australia

In-person workshop delivery for the Australian men's cricket team the Redbacks. Athletes learned how to identify their unique brand and create a vision for their communications and leverage activities. 

AFL Players Association

In-person foundational brand education presented at the AFL Players Association Transition Camp. Athletes learned how to use their brand to guide their activities post-transition. 

International Athlete Services Forum

Advisor education session and athlete workshop to deliver education on athlete sponsorship strategies for athletes in an environment unaccustomed to sponsorship of non-famous or Paralympic Athletes.

Andre Burger Cricket Academy

In-person and online Athlete Brand Builder program to a young (12-16 y/o) aspiring cricketers. Athletes were guided through a simplified version of the program to help them develop an individual code of conduct.

Ready to talk about Athlete Brand?

Let's connect

  • hello@thebrandbuilders.com.au
  • Brisbane, Australia
  • 61+402033503
Sports Organisation
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What athletes say

Knowledge is power

What I like most about the process is I as an athlete create the relationships with the business. I deal with the owners, the reps and can create a personal relationship with the business. Knowledge is power and The Brand Builders offer all the knowledge you need. The Brand Builders have made being a full time athlete a real possibility for me.  

Oska Baynes
Distance Runner

Personalised support on my journey

It was a privilege to be mentored by The Brand Builders in all things social media. It was a great 6 month journey, from defining what I want to do, to what I needed and finally how to put it all together. Well worth the time and effort. The approach can be useful in all aspects of life.

Matt Levy
Paralympic Swimmer

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