Archive Monthly Archives: November 2022
Sponsorship is a relationship (not a donation)
Sponsorship is something that few people truly understand. Many athletes are thrilled to receive free product from brands a few times a year that ask them for nothing in return. They might tell their
Read moreA New Era of Athlete Advocacy
Sport is a powerful, largely underutilised, vehicle for social change, and athletes all over the world are ready to lead the movement.Some rally against athlete advocacy, arguing that sport and politics
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