November 2022 - The Brand Builders

Archive Monthly Archives: November 2022

Sponsorship is a relationship (not a donation)

Sponsorship is something that few people truly understand. Many athletes are thrilled to receive free product from brands a few times a year that ask them for nothing in return. They might tell their

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A New Era of Athlete Advocacy

Sport is a powerful, largely underutilised, vehicle for social change, and athletes all over the world are ready to lead the movement.Some rally against athlete advocacy, arguing that sport and politics

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