We're a little different (in all the best ways)

We've been shaking up the brand and sponsorship landscape for nearly a decade.

Our mission is to put real knowledge and skills straight into the hands of athletes so they can build their own brand. 

We take a holistic approach that empowers athletes to harness their uniqueness and connect with opportunity. 

Elevating athletes in and beyond sport. 

We're different because we educate athletes. We don't manage or represent them. 

We know that athletes can do anything they put their mind to, including building their own brand. Our education teaches them how to do just that. 

When athletes are in control of their own brand, they get to write their story, pick up transferable skills, nurture and grow their network and prepare for life beyond sport. That's why we put them in the drivers seat of this journey. 

Athletes are surrounded by opportunity. 

their brand shines a light on the opportunities that are uniquely right for them. 

get to know us

Our team


Vickie Saunders

Vickie is completely obsessed with teaching others how to connect with opportunity. Author of 4 books, and a popular speaker, Vickie believes opportunity is all around us.

General Manager

Charlotte Woods

Charlotte leads the development and delivery of our athlete education. She's mentored hundreds of elite athletes around globe to help them build and leverage their brand.

We lead with heart, passion and bring our A-game every time.

Ready to talk about Athlete Brand?

 The leading experts 

Where you've seen us before

On stage

You will frequently find us sharing our insights on stage at events and conferences. 

In the media

We're regular contributors on athlete brand in the media and on industry podcasts.

As award finalists

We were proud finalists in the 2022 and 2023 Brisbane Lord Mayor Business Awards.

Kelsey Cottrell,
Lawn Bowler

"Building my brand was an important step in changing peoples perception of me from that of a young kid, to a professional athlete and an advocate for change in bowls. 

I needed to fully understand my brand and what I had to offer before any of this could be possible."

 get to know our approach 

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Let's connect

  • hello@thebrandbuilders.com.au
  • Brisbane, Australia
  • 61+402033503
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We acknowledge the First Nations people and Traditional Owners of country that we live and work on. We operate our business on Meanjin, the land of the Jagera and Turrbal people. This land always was, and always will be Aboriginal land.

We recognise and honour their ongoing connection to land, waters and culture. We pay our respect to their Elders past and present.

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