How Brand Development Supports an Athlete’s Career
Ensuring athletes have a smooth (as possible) transition out of sport has never been more important. All the research shows there's big value in providing athletes with opportunities to develop their career
Read moreWhy Athletes Seeking Sponsorship Need to Know Their Brand
An athlete's brand is perhaps the greatest asset they hold in their sponsorship toolkit.It's their superpower. But to activate your superpower, you have to know what it is and how to use it. More
Read moreHow an Elite Wheelchair Basketballer Built Their Brand
Let us introduce you to Damon Jaenke. He is an elite wheelchair basketballer from Mackay and a 2x cancer survivor. In 2017, after getting help after his breakdown, Damon decided to use his platform to
Read moreSponsorship is a relationship (not a donation)
Sponsorship is something that few people truly understand. Many athletes are thrilled to receive free product from brands a few times a year that ask them for nothing in return. They might tell their
Read moreA New Era of Athlete Advocacy
Sport is a powerful, largely underutilised, vehicle for social change, and athletes all over the world are ready to lead the movement.Some rally against athlete advocacy, arguing that sport and politics
Read moreAthlete Brand Activations That Don’t Require Social Media
Athlete Brand has started to become synonymous with social media.Ask an athlete how to build their brand and they'll often open up their phone and point at Instagram or TikTok. It's not hard to understand
Read moreThe Superpower 99% of Athletes Hold in Modern Marketing
There's been a pretty significant shift in the commercial and marketing landscape in the last few years that offers huge value to athletes. Human-to-human or peer-to-peer marketing has taken off.
Read moreLeveraging a Major Games
A Major Games sparks fresh interest in elite sport and the life of an athlete.It's the perfect time for athletes and sporting organisations to focus on brand and make the most of the media spotlight. Why
Read moreHow Athletes Can Shine on Social Media AND Protect Their Brand Integrity
Social media is a hot topic among athletes."What content should I post?""How do I grow an engaged following?""Is TikTok for me? And how on earth does it work?!"But there's a question that often gets left
Read more3 Creative Sponsorship Benefits for Sports Clubs
How Many People Consider Themselves To Be Creative?We know a lot who don’t because they associate creativity with art…..when really it’s about finding alternative solutions and looking at things
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