An Athlete’s Brand Is Their Greatest Asset - The Brand Builders
An athlete's brand is their greatest asset

An Athlete’s Brand Is Their Greatest Asset

An athlete's brand is one of their greatest assets, especially when it comes to creating a sustainable athlete pathway — in and beyond sport. 

We've put together our top tips to help you nurture and support your athlete's brand development, so they can communicate their unique brand in simple yet purposeful ways.

Attention athletic advisors, directors and support staff

We're currently hosting a 6-part Athlete Pathway Webinar series for athletic advisors, directors and support staff. You can learn more about this exceptional learning and profession development opportunity and register to attend here

Watch the  second instalment in the series on athlete brand here.

An athlete's brand can be supported through holistic athlete pathway support

Every athlete has a brand...

Every athlete has a brand, but they may not be aware of it...or in control of it. Their brand is quite simply made up of what they care about, what they do, their values, their goals and their beliefs.

An athlete's brand is...

An athlete's brand is the impression that they make and the impact they create. Their uniqueness is an asset, not a weakness. They don't need to copy other athletes or create a fake, 'branded' version of themselves.

Athlete brand supports...

By identifying their brand athletes are able to navigate their pathway in sport and in life, with clarity, confidence and purpose. They'll see themselves as more than just an athlete. This holistic approach can improve their mental and social wellbeing.

Their athlete brand is inspirational...

Athletes often don't realise their story is amazing. By sharing their brand online, in conversations, in the media and with sponsors they can inspire and motivate others. This can be as simple as sharing how they set goals or recover from losses.

Don't forget to register for The Athlete Pathway Webinar series. We have three more webinars in the series coming up on social media, mindset and storytelling. Register here.

Got a question?

You can get in touch with your expert, Vickie Saunders.

By her own admission, Vickie is completely obsessed with teaching others how to connect with opportunity, and loves working with a diverse range of people to support their journey through empowerment.

Contact Vickie

Introducing The Athlete Pathway Webinar Series

Are you ready to learn more about Athlete Brand and the incredible benefits it has to offer ALL athletes?

Check out the second instalment in our Athlete Pathway Webinar series where we explore how your athletes can identify and communicate their unique brand in simple yet purposeful ways. Watch the webinar here.

And join us online for our 6-part webinar series created for athletic directors, educators and advisors.

Click here to learn more about the webinar series or to register to attend.

Vickie Saunders on sponsorship and endorsements

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