Speaker Tour

NIL education for Athletes

We're coming to a city near you and we'd LOVE to speak at your college.

We're global experts in Athlete Brand and we're coming to the USA in September to unpack how athletes can navigate recent changes to the Name, Image and Likeness (NIL) policy.

The opportunity 

The NCAA have made big changes to how college athletes across all three divisions can benefit from their name, image and likeness. 

What it means is that ALL athletes (not the media superstars) can make the most of their time in sport by connecting with commercial opportunity. Every athlete has a brand, a story and incredible value to offer and the NIL changes have just opened up a world of opportunity.

So they can make the most of this opportunity they need to understand how to identify, assess and approach opportunity before they make a move. That's where we can help.

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How we can help

We're trusted by organisations across the sporting landscape to educate and guide their athletes on how to build their brand. 

And here's the exciting bit...we're taking our education on the road! We'll be completing a speaker tour across America in September, unpacking the NIL guidelines for athletes and preparing them to build their brand.

Because now really is the perfect time to prepare your athletes to make the most of their time in sport.

Where and where

We're on the ground from the 12th to 16th of September. You can find us in Los Angeles, Kansas, Columbia, St Louis and Colorado. Check the inquiry form below to see when we'll be in your city. 


Submit your expression of interest and we'll get back to you

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Meet the Brand builders

global experts, trusted by the best

We deliver our Athlete Brand education globally to sporting organisations and their athletes. 

With nearly a decade working in elite sport, we have unique insight into the current commercial landscape and the opportunities available to athletes. 

Our mission is empower ALL athletes to create a fantastic journey in and beyond sport. Because you don't need to be a gold medal winner or a social media superstar to have a great brand.

we're a little different 

We're not agents and we don't take on athletes as paying clients. Instead, our focus is on educating and up-skilling them on how they can build their brand and connect with opportunity (guided by their values and yours along the way). 

And we love what we do because we know it makes a difference. EVERY athlete has a brand and abundant opportunities surrounding them. But they need the right tools and support to elevate their pathway.

Trusted by:

Meet your speakers

Vickie Saunders


By her own admission, Vickie is completely obsessed with teaching others how to connect with opportunity. Author of 4 books, and a popular speaker, Vickie is fast becoming the world’s leading expert in brand and sponsorship education. 

Charlotte Woods

General Manager

Charlotte is the lead developer of educational resources for both online and in person education sessions. She  is passionate about helping athletes succeed on their athlete brand journey, and has worked with hundreds of athletes from all around the world.

Our library

As experts in our field, we are committed to producing text books that allow ease of access to learning.

We often collaborate with our clients to produce co-branded editions of our books, which are not only visually aligned with the organisation but also contain unique content and references.

What we teach

Our education features six key topic modules that can mixed and matched to best suit your athletes and organisation

We all know there's no limit to what athletes can achieve. But they need the tools, know-how and support to ensure they make the absolute most of their time in sport. That's where we step in.

Athlete Brand

  • Every athlete has a brand, but what does that mean...and what does it mean for YOU?
  • Identify the elements that make up your unique brand and create your athlete brand blueprint.
  • How to communicate your unique brand online and offline, in ways that excite, benefit and develop you.
  • Where can your brand to take you? Learn how to leverage your unique brand and engage the right opportunities for you!
  • Social Media

  • The power of social media for athletes - how to do it your way, the right way.
  • Learn how to create compelling content for social media, based on your athlete brand.
  • How to grow your athlete brand on social media and build an engaged community.
  • How to create a long and short term social media plan that helps you stay focused and organised.
  • Sponsorship

  • What opportunities exist for athletes - what to look for and what to avoid.
  • Making the right offer — learn what sponsors really want from athletes.
  • How to assess opportunities and create a winning sponsorship pitch.
  • Managing sponsorship — the do’s and don’ts of navigating sponsorship relationships.
  • Presenting and Speaking

  • Athletes have great stories to share — but how and where you communicate them are important.
  • Preparing to present— all that  you need to do BEFORE you pick-up the microphone for media or a speech.
  • Learn how to craft an engaging speech that communicates your unique brand and message.
  • How to engage media and public speaking opportunities that are right for you and your ambitions.
  • I now know how to connect with opportunity

    Developing my brand has allowed me to communicate better with other athletes and the public. I also know how to leverage my brand for sponsorship, career and social media opportunities. 

    Lewis Clareburt I Olympic Swimmer

    We loved The Brand Builders localised approach to Athlete Brand Education.

    The education was relevant and thought provoking for our young athletes and has given them the skills and tools to activate and communicate their brand.

    Karen Norden I General Manager, Gymnastics Singapore

    I've used my brand to create positive impact

    Learning how to carry my message has had a positive impact on my life. I am now working with charities and raising awareness for mental health, helping to break the stigma around mental health and disability.

    Damon Jaenke I Wheelchair Basketballer

    Where you can find us




    AU 61+402033503


    Submit your expression of interest and we'll get back to you

    Dates I'm interested in
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