Created for RYA Northern Ireland

Welcome to the Program Hub

This page is your go-to for all information, resources and news on the Athlete Brand and Sponsorship Program. 

We'll update this page throughout the program so keep it handy.

1.
Session Links and Dates

You can find the links to join the online sessions and the program schedule here.

Click here to find links + dates.

2.
Workbook and Recordings

All workbooks, session recordings and homework instructions can be found right here.

Click here to find workbooks + recordings.

3.
Program Overview

You can find an overview of the program and what to expect below. 

Click here to view the program overview.

Created for RYA Northern Ireland

Welcome to the Program Hub

This page is your go-to for all information, resources and news on the Athlete Brand and Sponsorship Program. 

We'll update this page throughout the program so keep it handy.

1.
Session Links and Dates

You can find the links to join the online sessions and the program schedule here.

Click here to find links + dates.

2.
Workbook and Recordings

All workbooks, session recordings and homework instructions can be found right here.

Click here to find workbooks + recordings.

3.
Program Overview

You can find an overview of the program and what to expect below. 

Click here to view the program overview.

About the Brand and Sponsorship Program

Hi, we're The Brand Builders and we can't wait to meet you in February. 

You'll be taking part in five interactive online sessions that will teach you how to build your brand and activate it for social media and sponsorship. 

This program will help you understand how to leverage the power of your brand now or later in your athlete journey.

Watch this short video to meet your program hosts and learn more about the program >>

About the Brand and Sponsorship Program

Hi, we're The Brand Builders and we can't wait to meet you in February. 

You'll be taking part in five interactive online sessions that will teach you how to build your brand and activate it for social media and sponsorship. 

This program will help you understand how to leverage the power of your brand now or later in your athlete journey.

Watch this video to meet your program hosts and learn more about the program >>

Complete these tasks before session #1

Complete the questionnaire

So we can learn more about you and what you want to get out of the program, we invite you to complete the pre-program questionnaire.

Join the WhatsApp group for the program

Stay connected with us and your fellow athletes by joining the WhatsApp group for this program. We'll post news and instructions here.

Download the workbook for session #1

Every session will have a unique workbook with activities. Download the workbook for session #1 and keep it handy.

Session Dates and Zoom Links

Put these session dates in your diary and keep the Zoom links handy!
All sessions go from 7.30pm - 8.30pm.

Feb

07
Session #1 Build Your Brand

How to identify your brand and why brand matters for you

Join the session via Zoom: https://zoom.us/j/5806507910

Feb

28
Session #2 Communicate Your Brand on Social Media

Create a strategy and plan for your social media 

Join the session via Zoom: https://zoom.us/j/5806507910

March

20
Session #3 Creating Content for Social Media

Bring your brand to life through engaging content

Join the session via Zoom: https://zoom.us/j/5806507910

April

10
Session #4 Sponsorship (Part 1)

Understanding how sponsorship works and what you can offer

Join the session via Zoom: https://zoom.us/j/2206846834

May

01
Session #5 Sponsorship (Part 2)

How to approach sponsors and create a tailored proposal

Join the session via Zoom: https://zoom.us/j/2206846834

Session Recordings and Workbooks

Watch Session #1 Recording
Watch Session #2 Recording
Before you go...remember to complete the pre-program tasks

Meet your program hosts

We're leading experts in all things Athlete Brand. We've been empowering athletes to build and leverage their brand for over a decade.

Our education is delivered globally, to sporting organisations including the Australian Institute of Sport, High Performance Sport New Zealand, UK Sports Institute and Sport Singapore. 

During the program, you will be joined by hosts Vickie Saunders, Founder of the Brand Builders (pictured left) and Charlotte Woods, General Manager (right).