Speaker Tour

Prepare Your Athletes for NIL Opportunities

We're global experts in Athlete Brand and we'd LOVE to speak at your college to unpack how your athletes can navigate recent changes to the NCAA's Name, Image and Likeness (NIL) policy

Sept 12-16
1 hour talk all about NIL

We're headed for the USA 

In a 1 hour talk, jam packed with actionable tips and teachings, we'll be unpacking what the NIL policy really means for your athletes and how they can prepare to engage commercial opportunities.

Every athlete has a brand, a story and incredible value to offer and the NIL changes have opened up a world of opportunity for ALL college athletes.

Now really is the perfect time to prepare your athletes to make the most of their time in sport. And we are here for it!


Are we in your city?

Los Angeles
Kansas
Columbia
St Louis
Cleveland

We're trusted by organisations globally across the sporting landscape to educate and guide their athletes on how to build their brand. And now it's your turn, if you'll have us!

About the talk

The NCAA have made big changes to how college athletes across all three divisions can benefit from their name, image and likeness.

What it means is that ALL athletes (not just the media superstars) can make the most of their time in sport by connecting with commercial opportunity.

But to make the most of the opportunities on offer, athletes need to understand how to identify, assess and approach each opportunity before they make a move.

That's where we can help.

  • Ideas, concepts and case studies from our book The Athlete Brand
  • How to identify, assess and engage commercial opportunities
  • Choosing opportunities that align with your brand and the organisations you represent
  • Q&A for athletes and faculty during and after the talk
We're a little different! We're not an agency, we don't work on commission and we aren't here to sell to your athletes. No, really – we aren't.
We are engaged by sports organisations and colleges to provide educational sessions and resources. 
We are knowledgeable, passionate and provide exceptional guidance to you and your athletes....and this is why we have established a great name and reputation in sport, globally.

Ready?

Submit your expression of interest or inquiry here! 

Name*
Email*
My city
Message
0 of 350

Not quite ready to make a booking? Let's meet on Zoom or you can get in touch with us via email.

And here's some more about us

Global experts, trusted by the best

We deliver our Athlete Brand education globally to elite amateur and professional sporting organisations and their athletes. 

With nearly a decade working in elite sport, we have unique insight into the current commercial landscape and the opportunities available to athletes.

Our mission is to empower ALL athletes to create a fantastic journey in and beyond sport. Because you don't need to be a gold medal winner or a social media superstar to have a great brand.

We're a little different

We're not agents. We are engaged as education providers by sporting organisations across the globe including the United States Olympic and Paralympic Committee, Sport England, The Australian Institute of Sport and Singapore Sport.

Our focus is on educating and up-skilling athletes on how they can build their brand and connect with opportunities (guided by their values and yours along the way). 

And we love what we do because we know it makes a difference.

EVERY athlete has a brand and abundant opportunities surrounding them. But they need the right tools and support to elevate their pathway.

Trusted by:

Meet your speakers

Vickie Saunders

Founder

By her own admission, Vickie is completely obsessed with teaching others how to connect with opportunity. Author of 4 books, and a popular speaker at sports events around the globe, Vickie is a leading expert in athlete brand and sponsorship education, and has collaborated with Charlotte to create unique, powerful and proven educational content that is relevant to athletes in every corner of the globe.

Charlotte Woods

General Manager

Charlotte is passionate about helping athletes succeed on their athlete brand journey, and has worked with hundreds of athletes from all around the world. As the lead developer of educational resources for both online and in person education sessions, Charlotte is an exceptional source of knowledge and expertise for athletes and sports organisations alike.

Athlete Brand Book

Our most popular book is a practical guide for all athletes on how to build their unique brand and align their brand activities to their vision and goals in and beyond sport.

We'll be sharing some of the key learnings from the book during our talk.

We'll also bring some copies to share with your faculty!

What we teach

Our education features six key topic modules that can be mixed and matched to best suit your athletes and organisation. 


We all know there's no limit to what athletes can achieve. But they need the tools, know-how and support to ensure they make the absolute most of their time in sport. That's where we step in.

Athlete Brand

  • Every athlete has a brand, but what does that mean...and what does it mean for YOU?
  • Identify the elements that make up your unique brand and create your athlete brand blueprint.
  • How to communicate your unique brand online and offline, in ways that excite, benefit and develop you.
  • Where can your brand to take you? Learn how to leverage your unique brand and engage the right opportunities for you!
  • Social Media

  • The power of social media for athletes - how to do it your way, the right way.
  • Learn how to create compelling content for social media, based on your athlete brand.
  • How to grow your athlete brand on social media and build an engaged community.
  • How to create a long and short term social media plan that helps you stay focused and organised.
  • Sponsorship & Endorsements

  • What opportunities exist for athletes - what to look for and what to avoid.
  • Making the right offer — learn what sponsors really want from athletes.
  • How to assess opportunities and create a winning sponsorship pitch.
  • Managing sponsorship — the do’s and don’ts of navigating sponsorship relationships.
  • Presenting and Speaking

  • Athletes have great stories to share — but how and where you communicate them are important.
  • Preparing to present— all that  you need to do BEFORE you pick-up the microphone for media or a speech.
  • Learn how to craft an engaging speech that communicates your unique brand and message.
  • How to engage media and public speaking opportunities that are right for you and your ambitions.
  • I now know how to connect with opportunity

    Developing my brand has allowed me to communicate better with other athletes and the public. I also know how to leverage my brand for sponsorship, career and social media opportunities. 

    Lewis Clareburt I Olympic Swimmer

    We loved The Brand Builders localised approach to Athlete Brand Education.

    The education was relevant and thought provoking for our young athletes and has given them the skills and tools to activate and communicate their brand.

    Karen Norden I General Manager, Gymnastics Singapore

    I've used my brand to create positive impact

    Learning how to carry my message has had a positive impact on my life. I am now working with charities and raising awareness for mental health, helping to break the stigma around mental health and disability.

    Damon Jaenke I Wheelchair Basketballer

    Where to find us online

    email

    charlotte@thebrandbuilders.com.au

    phone

    AU 61+402033503

    Ready?

    Submit your expression of interest and we'll get back to you soon

    Name*
    Email*
    My city
    Message
    0 of 350

    Enter your text here...

    Enter your text here...

    We acknowledge the First Nations people and Traditional Owners of all lands that we travel, work and live on. We operate our business on Meanjin land. This land always was, and always will be Aboriginal land.

    We recognise and honour First Nation peoples ongoing connection to land, waters and culture. We pay our respect to their Elders past and present.

    © Copyright 2022 The Brand Builders