We Provide Expertise For Government Departments, Projects and Initiatives

Strategy, Analysis, Consultancy and Delivery

*Promotional video for a recent project with ACT Health.


We work closely with local, state and national government departments as subject matter experts, advisors and strategists, typically on projects and initiatives with a health, community, sport or social impact focus.

Our experience across multiple industries positions us as a valuable source of knowledge, insight, support and guidance, and we embrace the chance to create positive outcomes through our holistic approach and proven methodologies.

For further details on our experience, case studies and client list we welcome your enquiry, and the opportunity of discussing your questions, ideas and requirements.

"Creating positive social impact is within our reach, especially when we work together with a common purpose"


We Care About Relationships

As experts in brand, sponsorship and strategy, we work globally with government departments, sports organisations (local to international),  individual athletes, events and businesses.

The relationships with have with our clients are extremely important to us. We passionately support their journey every step of the way and value the trust they put in us.

And we want to have a great relationship with you too. Whether that means sharing our free resources with you or working with you, we want to help you create positive impact and achieve your objectives and outcomes.

Sports Organisations 

We passionately support the needs and ambitions of sports organisations of all types, by providing education, strategy and resources for athletes, advisors, and programs.

Individual athletes

We offer support for athletes who may not be part of an organisation that we work with but want to create a sustainable pathway in and beyond sport. 


We love contributing the conversation at events all around the world, as keynote speakers, panelists, session hosts and workshop facilitators.


We work on state and federal government projects and initiatives that focus on sport, sponsorship, branding and cultural change.

We Live By Our Values

We put our values of Honesty, Compassion, Purpose, Conviction and Faith into action on a daily basis. We believe that values underpin both Athlete Brand and business.

Each week, our team complete a weekly values challenge that ensures we are actively using our values to guide everything we do. It's important to us that we lead by example and practice what we preach.

What you're going to love about us is we're real. And we're also really good at what we do. Unlike agencies, we work collaboratively with our clients. We focus on up-skilling and empowering them, and ensuring that they too are able to be guided by their values, deal with real issues and challenges, and connect with incredible opportunities.

And the best bit; we are committed to creating sustainability, which means that what we do together supports your current and future needs. 

Our Team

vickie saunders


Brand & Sponsorship Expert

By her own admission, Vickie is completely obsessed with teaching others how to connect with opportunity.

Author of 4 books, and a popular speaker at government, sport and business events, Vickie is fast becoming the world’s leading expert in brand and sponsorship education, and loves working with a diverse range of people and organisations.


charlotte woods

Community Manager, Brand & Sponsorship Expert

Charlotte is passionate about helping clients succeed on their sponsorship and brand journey. Curating and managing the online community of athletes who seek information about sponsorship and brand, she offers support, guidance and creative ideas for clients of all types and abilities around the world. She is the co-author of The Athlete Brand.



Strategy Lead,

Brand and Sponsorship Expert

Glenn is a Professional Golfer, Coach, Mentor and Presenter for the PGA of Australia. He has a passion for educating and supporting the development of clients in their journey in sponsorship and achieving organisational goals. His first-hand experience with sponsorship and branding enables him to mentor clients through the process of brand building as well as provide guidance on sponsor relationships.


Our Partners

shantelle thompson


Mother of 3, and a world champion athlete in a male dominated sport (Brazilian jiu-jitsu) Shantelle is well versed with smashing boundaries, breaking stereotypes and challenging the status-quo.

Shantelle is a powerful storyteller; an innate quality and ability that she has harnessed as a part of her cultural inheritance as an Aboriginal woman, and shares this skill with athletes and staff.

Ask us about working with Shantelle.

warwick merry

Presentation Skills

Warwick is an Internationally accredited Speaker, Master MC, Exhibiting Expert and Author who has a passion for developing and mentoring new talent in these fields.

Warwick brings a warm and witty style, a wealth of knowledge and experience gained through his successful business background and many years in the speaking industry, empowering athletes and staff with practical skills.

Ask us about working with Warwick.




Author of "Champions Are Made When the Stands are Empty", Joanne's coaching methods have influenced Australia’s leading athletes including a number of Olympic medallists and world record holders.

Joanne's unique approach draws upon years of educational knowledge and her psychological training, creating successful outcomes and practical mindset development for athletes and staff.

Ask us about working with Joanne.

Let's connect

The Brand Builders


200 Adelaide St, Brisbane, Australia

© 2019, The Brand Builders    I       I