Engaged to deliver ambassador training to the Gold Coast Comm Games ambassadors, with a focus on communicating values and contributing to community and social impact outcomes.

Collaborated with marketing team to develop a guidebook to empower sponsored athletes with clarity of key messages, content ideas and activation options.

Worked with marketing team to create new strategy and structure of athlete sponsorship program with a focus on cost saving and seeking value from each athlete.

Facilitated staff development workshop with a focus on assessment and improvement of current athlete sponsorship plan, activations and athlete engagement and assessment.

Developed athlete toolkit to help athletes carry key campaign messages for national human rights campaign led my Amnesty Australia and Craig Foster.

Developed strategic plan for athlete-led marketing campaign, including resource development and engagement of athlete ambassadors across the globe.

Educational resources provided to support the engagement of 2 athlete ambassadors to promote the organisation and deliver in house activations to support customer engagement.

Developed in-house sponsorship document suite, processes and assessment tools to better identify suitable athletes to sponsor and activations that suited the brand and athletes. 

Staff development and training on how to diversify their team of sponsored athletes, as well as unique and creative activations online, at events and within the business.

Delivered workshop with staff to align athlete sponsorship with the values and vision of a growing business with a. focus on social media content and community engagement.

Staff and athlete ambassador team were provided with ambassador training and consultancy to optimise their existing sponsorship program.

Consultancy provided for business owners, and ambassador training to the team of athlete ambassadors to share the vision, strategy and application for athletes in line with their unique brands and skills.

Created digital education resource to guide and prepare athletes to volunteer for social impact outcomes during pandemic. Campaign led by Craig Foster and BCollective.

Consulted with KAP7 via the AIS to assist in the development of a new ambassador program, developed guidebook and delivered ambassador training for athletes.

Developed a business launch and promotion strategy that centred around a team of locally based athletes. Included engagement campaign to attract ambassadors, staff and athlete ambassador training and resource library.

Developed campaign featuring team of diverse athlete ambassadors to promote event and engage customers online and at event. Athletes received ambassador training to prepare them for their role.