Sponsorship strategy and ambassador training

Now more than ever, consumers are seeking recommendations and information from real people. 

Athletes are a powerful conduit between you and your target market. But they're often an untapped marketing resource. We're here to help you tap in.

We offer personalised sponsorship strategy consultancy and athlete ambassador training to help you maximise your return on investment. 

The power of ambassadors

Increase your audience and build trust with future customers

Ambassadors provide instant connection to a broader audience

Enhance your marketing activities 

Create impact, champion diversity and tell powerful stories 

Increase customer engagement

Create intimacy and authenticity with your target market

Our services

We're focused on your success. From planning and launching your first campaign, through to optimising the programs you already have in place and empowering your athletes with the skills they need to be confident and effective ambassadors.

Our services

We're trusted all over the world to help businesses create commercially smart sponsorships. We're focused on your success. From planning and launching your first campaign, through to optimising the programs you already have in place, we empower you with the knowledge, resources and strategy you need.

Case Studies

Gold Coast Comm Games 2018

Engaged to deliver ambassador training to the Gold Coast Comm Games ambassadors, with a focus on communicating values and contributing to community and social impact outcomes.


Collaborated with marketing team to develop a guidebook to empower sponsored athletes with clarity of key messages, content ideas and activation options.

Saucony and RCG Brands

Worked with marketing team to create new strategy and structure of athlete sponsorship program with a focus on cost saving and seeking value from each athlete.

Rusty Australia

Facilitated staff development workshop with a focus on assessment and improvement of current athlete sponsorship plan, activations and athlete engagement and assessment.

Game Over Campaign

Developed athlete toolkit to help athletes carry key campaign messages for national human rights campaign led my Amnesty Australia and Craig Foster.


Developed strategic plan for athlete-led marketing campaign, including resource development and engagement of athlete ambassadors across the globe.

Learn To Swim Victoria

Educational resources provided to support the engagement of 2 athlete ambassadors to promote the organisation and deliver in house activations to support customer engagement.

Shimano Cycling Australia

Developed in-house sponsorship document suite, processes and assessment tools to better identify suitable athletes to sponsor and activations that suited the brand and athletes. 

Amer Sports

Staff development and training on how to diversify their team of sponsored athletes, as well as unique and creative activations online, at events and within the business.

Protein Supplies Australia

Delivered workshop with staff to align athlete sponsorship with the values and vision of a growing business with a. focus on social media content and community engagement.

Front Runner Stores NZ

Staff and athlete ambassador team were provided with ambassador training and consultancy to optimise their existing sponsorship program.

Melbourne Smiles Dentures

Consultancy provided for business owners, and ambassador training to the team of athlete ambassadors to share the vision, strategy and application for athletes in line with their unique brands and skills.

Play4Lives Campaign

Created digital education resource to guide and prepare athletes to volunteer for social impact outcomes during pandemic. Campaign led by Craig Foster and BCollective.

AIS + KAP7 + Water Polo Australia

Consulted with KAP7 via the AIS to assist in the development of a new ambassador program, developed guidebook and delivered ambassador training for athletes.

Freedom Sports Medicine

Developed a business launch and promotion strategy that centred around a team of locally based athletes. Included engagement campaign to attract ambassadors, staff and athlete ambassador training and resource library.

Australian Running Convention

Developed campaign featuring team of diverse athlete ambassadors to promote event and engage customers online and at event. Athletes received ambassador training to prepare them for their role. 

Healthier Choices Canberra

We were engaged in multi-year contract to deliver strategy, design and facilitate education, and develop a state wide approach to replace unsuitable sponsorship in junior sport.

2023 Sponsorship Trends

Want to learn more about our approach? Watch our latest webinar on the sponsorship trends leading the way in 2023. 

What our clients say

The Brand Builders produced exceptional results with Freedom Sports Medicine. 

Seeking sponsorship from athletes can seem to be a consuming and difficult process, however with The Brand Builders expertise the transition to becoming a company that sponsors athletes went seamlessly. I highly recommend The Brand Builders if you are are looking to gain a successful win-win relationship with athletes as a company. ththththththth rhrhr ththt ththth

Ross kinsella
Co-Director, Freedom Sports Medicine

The Brand Builders have an incredible ability of turning good relationships into great relationships.

The Brand Builders set the foundation for a successful ambassador plan for Protein Supplies Australia, allowing us to find our 'perfect fit' and develop meaningful relationships to grow our community. Working with The Brand Builders left me empowered to navigate the sensitive world of managing ambassadors, sponsorships and deliver mutually beneficial, long-term outcomes. 

Drew webb
Protein Supplies Australia

Let's connect

  • hello@thebrandbuilders.com.au
  • Brisbane, Australia
  • 61+402033503

Enter your text here...

Enter your text here...

We acknowledge the First Nations people and Traditional Owners of country that we live and work on. We operate our business on Meanjin land. This land always was, and always will be Aboriginal land.

We recognise and honour their ongoing connection to land, waters and culture. We pay our respect to their Elders past and present.

© Copyright 2023 The Brand Builders

Our Policies