Athlete listening to music

It Starts With PERSONAL Brand

We all have a brand. It's who we are, how we think, how we connect with others and the opportunities that surround us.

Building your unique brand allows you to connect your values and vision in strategic and purposeful ways. The best part? You don't need to be famous to use your brand to create positive impact in your life, your organisation or community.

We believe that this is the way to creating a meaningful, sustainable and rewarding journey in life, sport and business. As a company and as individuals, we want to do good things in the world, and it’s why we believe in empowering our clients to connect with their true selves, their story, and opportunities that support their needs and ambitions while creating positive impact around them.

We invite you to explore how brand can support your individual or organisational journey.

Let's Have a Conversation

We believe that all good relationships start with a conversation and we would love to connect with you via video chat, on the phone or over coffee and explore how our athlete brand education can benefit you or your organisation.

Your time is valuable, so we've compiled everything you need to know about us in one place, and we'll send you our resource pack to give you a deeper understanding of our work and how we can support your journey.

There's no hard sell and no spam. We care deeply about fostering strong, meaningful and mutually beneficial relationships.  

"Brand is the Impression that you make,

and the impact you create"

We Care About Relationships

We work globally with sports organisations, from local clubs, to national governing bodies, professional leagues and right through to international organisations. We also work with government departments, individual athletes and on major events.

The relationships with have with our clients are extremely important to us. We passionately support their journey every step of the way and value the trust they put in us.

And we want to have a great relationship with you too. Whether that means sharing our free resources with you or working with you, we want to help you create positive impact for your organisation, club or even in your own life.

Sports Organisations 

We passionately support the needs and ambitions of sports organisations of all types, by providing education, strategy and resources for athletes, advisors, and programs.

Individual athletes

We offer support for athletes who may not be part of an organisation that we work with but want to create a sustainable pathway in and beyond sport. 


We love contributing the conversation at events all around the world, as keynote speakers, panelists, session hosts and workshop facilitators.


We work on state and federal government projects and initiatives that focus on sport, sponsorship, branding and cultural change.

"Your Uniqueness Is Your Most Valuable Asset"


Our athlete pathway education, strategy, mentoring and consultancy are tailored to each of our clients unique needs. 

We offer online, in person and hybrid delivery modes, including Elevate—our online learning space, which is a world-first in athlete pathway education.

We deliver outcome-focused solutions that respect your budget and logistics. The sport and business environment is every changing and we thrive in it's unique challenges.

our educational resources

Everyone's learning needs are unique. So we offer an abundance of digital resources, including videos, templates, tip sheets, masterclasses and case studies. You can find them all in our online learning space, Elevate.

We also have multiple books on athlete sponsorship, athlete brand, sponsorship strategy for businesses, and sports club sponsorship. 

We invite you to a 1 week trial of Elevate, so you can experience this key aspect of our athlete pathway education.

We lead from the heart.


My brand has had a positive impact on my life. I am now working with charities and raising awareness for mental health, helping to break the stigma around mental health and disability.

Damon Jaenke

Wheelchair Basketballer, Australia


Building my brand is an important step in changing peoples perception of me. It's helping me take my off-green career to the next level and help me embrace an ambassadorship role in my sport.

Kelsey Cotterell

Lawn Bowls, Australia


My brand has also helped me choose which sponsors to approach. I am now working with the trade school Wintec, which allows me to help young people choose the right career for them.

Alex Wood

Javelin, New Zealand

We Live By Our Values

We put our values of Honesty, Compassion, Purpose, Conviction and Faith into action on a daily basis. We believe that values underpin both Athlete Brand and business.

Each week, our team complete a weekly values challenge that ensures we are actively using our values to guide everything we do. It's important to us that we lead by example and practice what we preach.

What you're going to love about us is we're real. And we're also really good at what we do. Unlike agencies, we work collaboratively with our clients. We focus on up-skilling and empowering them, and ensuring that they too are able to be guided by their values, deal with real issues and challenges, and connect with incredible opportunities.

And the best bit; we are committed to creating sustainability, which means that what we do together supports your current and future needs. 

Our Team

vickie saunders


Brand & Sponsorship Expert

By her own admission, Vickie is completely obsessed with teaching others how to connect with opportunity.

Author of 4 books, and a popular speaker at sport and business events, Vickie is fast becoming the world’s leading expert in athlete brand and sponsorship education, and loves working with a diverse range of people and organisations.


charlotte woods

Community Manager, Brand & Sponsorship Expert

Charlotte is passionate about helping athletes succeed on their athlete sponsorship and brand journey. Curating and managing the online community of athletes who seek information about sponsorship and brand, she offers support, guidance and creative ideas for athletes of all types and abilities around the world. She is the co-author of The Athlete Brand.



Strategy Lead,

Brand and Sponsorship Expert

Glenn is a Professional Golfer, Coach, Mentor and Presenter for the PGA of Australia. He has a passion for educating and supporting the development of athletes in their journey in and beyond sport. His first-hand experience with sponsorship and branding enables him to mentor athletes through the process of brand building as well as provide guidance on sponsor relationships.


Our Partners

shantelle thompson


Mother of 3, and a world champion athlete in a male dominated sport (Brazilian jiu-jitsu) Shantelle is well versed with smashing boundaries, breaking stereotypes and challenging the status-quo.

Shantelle is a powerful storyteller; an innate quality and ability that she has harnessed as a part of her cultural inheritance as an Aboriginal woman, and shares this skill with athletes and staff.

Ask us about working with Shantelle.

warwick merry

Presentation Skills

Warwick is an Internationally accredited Speaker, Master MC, Exhibiting Expert and Author who has a passion for developing and mentoring new talent in these fields.

Warwick brings a warm and witty style, a wealth of knowledge and experience gained through his successful business background and many years in the speaking industry, empowering athletes and staff with practical skills.

Ask us about working with Warwick.




Author of "Champions Are Made When the Stands are Empty", Joanne's coaching methods have influenced Australia’s leading athletes including a number of Olympic medallists and world record holders.

Joanne's unique approach draws upon years of educational knowledge and her psychological training, creating successful outcomes and practical mindset development for athletes and staff.

Ask us about working with Joanne.

We love writing

and sharing

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Let's connect

The Brand Builders

200 Adelaide St, Brisbane, Australia

© 2019, The Brand Builders    I       I